New marketing campaign tells the story of an all-American brand
2010-10-27
DETROIT -- Chevrolet is launching new advertising tonight during the first game of the 2010 Major League Baseball World Series. The campaign is inspired by a new brand theme, “Chevy Runs Deep,” and features important new Chevrolet products such as the Cruze compact car and the Volt electric vehicle with extended-range capability.
“The World Series is a defining piece of American culture,” said Joel Ewanick, vice president, U.S. Marketing. “It has a story, a soul and a connection to every generation – just like Chevrolet. You can’t get a better fit than Chevy and baseball. It’s the perfect opportunity to talk about Chevy’s commitment to America and showcase our newest cars, trucks and crossovers.”
Created by Goodby, Silverstein and Partners, the new campaign features a :60 Chevrolet brand “anthem” spot that spans 100 years of Chevrolet history, including a peek into the brand’s future; three :30 spots that illuminate Chevy’s connection to defining moments in American life; a :30 spot related to the brand’s long-time relationship with baseball, and a :30 spot starring the Volt.
Television and movie star Tim Allen will be “the voice of Chevrolet” in the new ads, a role he debuted in the first Cruze ads which began airing in September.
In addition to television, “Chevy Runs Deep” will have a presence in digital, print, out-of-home and social media during the World Series.
“As we prepare for Chevrolet’s centennial in 2011, we’re beginning a new chapter in Chevy history,” Ewanick said. “This is a brand that has touched all Americans. We’re proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark. We believe this campaign provides a great platform to tell that story.”
“We are incredibly excited to be part of this effort,” said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners. “Chevy has always had a unique connection with our country. Today, Chevy delivers more relevant products and innovation to more people than any other car company.”
www.WaltMassey.com
courtesy GM/Chevrolet News
Thursday, October 28, 2010
Thursday, October 21, 2010
Don't Let Car Troubles Ruin Your Holiday Travels
After summer's heat but before winter's chill, the months of autumn present an ideal time for car service and maintenance.
As the holidays approach, motorists should make certain their vehicle is up to the rigors of winter travel. Autumn has traditionally been a busy time for car-care activities. Whether you do your own maintenance or depend on the pros, fall service let's you undo the wear and tear of summer's tough conditions while getting ready for colder weather ahead.
The following tips from the experts at the non-profit National Institute for Automotive Service Excellence (ASE) should give you a road map to fall car care. According to officials at ASE, "Cold weather will only make existing problems worse. A breakdown, while never pleasant, can be deadly in the winter."
First things first--Read your owner's manual and follow the manufacturer's recommended service schedules.
Engine Performance-Get engine driveability problems (hard starts, rough idling, stalling, diminished power, etc.) corrected at a good repair shop. Cold weather makes existing problems worse. Replace dirty filters-air, fuel, PCV, etc.
Fuel-Put a bottle of fuel de-icer in your tank once a month to help keep moisture from freezing in the fuel line. Note, too, that a gas tank that's kept filled helps prevent moisture from forming.
Oil-Change your oil and oil filter as specified in your manual-more often (every 3,000 miles or so) if your driving is mostly stop-and-go or consists of frequent short trips.
Cooling System-The cooling system should be flushed and refilled as recommended. The level, condition, and concentration of the coolant should be checked periodically. (A 50/50 mix of anti-freeze and water is usually recommended.) DIYers, never remove the radiator cap until the engine has thoroughly cooled! The tightness and condition of drive belts, clamps, and hoses should be checked by a pro.
Heater/Defroster-The heater and defroster must be in good working condition for passenger comfort and driver visibility.
Windshield Wipers-Replace old blades. If your climate is harsh, purchase rubber-clad (winter) blades to fight ice build-up. Stock up on windshield washer solvent-you'll be surprised how much you use. Carry an ice-scraper.
Battery-The only accurate way to detect a weak battery is with professional equipment. Routine care: Scrape away corrosion from posts and cable connections; clean all surfaces; re-tighten all connections. If battery caps are removable, check fluid level monthly.
A word of caution: Removal of cables can cause damage or loss of data/codes on some newer vehicles. Check your manual. Be sure to avoid contact with corrosive deposits and battery acid. Wear eye protection and rubber gloves.
Lights-Inspect all lights and bulbs; replace burned out bulbs; periodically clean road grime from all lenses. To prevent scratching, never use a dry rag.
Exhaust System-Your vehicle should be placed on a lift and the exhaust system examined for leaks. The trunk and floorboards should be inspected for small holes. Exhaust fumes can be deadly.
Tires-Worn tires will be of little use in winter weather. Examine tires for remaining tread life, uneven wearing, and cupping; check the sidewalls for cuts and nicks. Check tire pressure once a month. Let the tires "cool down" before checking the pressure. Rotate as recommended. Don't forget your spare, and be sure the jack is in good condition.
Emergencies-Carry gloves, boots, blankets, flares, a small shovel, sand or kitty litter, tire chains, a flashlight, and a cell phone. Put a few "high-energy" snacks in your glove box.
www.WaltMassey.com
courtesy http://www.ase.com/
As the holidays approach, motorists should make certain their vehicle is up to the rigors of winter travel. Autumn has traditionally been a busy time for car-care activities. Whether you do your own maintenance or depend on the pros, fall service let's you undo the wear and tear of summer's tough conditions while getting ready for colder weather ahead.
The following tips from the experts at the non-profit National Institute for Automotive Service Excellence (ASE) should give you a road map to fall car care. According to officials at ASE, "Cold weather will only make existing problems worse. A breakdown, while never pleasant, can be deadly in the winter."
First things first--Read your owner's manual and follow the manufacturer's recommended service schedules.
Engine Performance-Get engine driveability problems (hard starts, rough idling, stalling, diminished power, etc.) corrected at a good repair shop. Cold weather makes existing problems worse. Replace dirty filters-air, fuel, PCV, etc.
Fuel-Put a bottle of fuel de-icer in your tank once a month to help keep moisture from freezing in the fuel line. Note, too, that a gas tank that's kept filled helps prevent moisture from forming.
Oil-Change your oil and oil filter as specified in your manual-more often (every 3,000 miles or so) if your driving is mostly stop-and-go or consists of frequent short trips.
Cooling System-The cooling system should be flushed and refilled as recommended. The level, condition, and concentration of the coolant should be checked periodically. (A 50/50 mix of anti-freeze and water is usually recommended.) DIYers, never remove the radiator cap until the engine has thoroughly cooled! The tightness and condition of drive belts, clamps, and hoses should be checked by a pro.
Heater/Defroster-The heater and defroster must be in good working condition for passenger comfort and driver visibility.
Windshield Wipers-Replace old blades. If your climate is harsh, purchase rubber-clad (winter) blades to fight ice build-up. Stock up on windshield washer solvent-you'll be surprised how much you use. Carry an ice-scraper.
Battery-The only accurate way to detect a weak battery is with professional equipment. Routine care: Scrape away corrosion from posts and cable connections; clean all surfaces; re-tighten all connections. If battery caps are removable, check fluid level monthly.
A word of caution: Removal of cables can cause damage or loss of data/codes on some newer vehicles. Check your manual. Be sure to avoid contact with corrosive deposits and battery acid. Wear eye protection and rubber gloves.
Lights-Inspect all lights and bulbs; replace burned out bulbs; periodically clean road grime from all lenses. To prevent scratching, never use a dry rag.
Exhaust System-Your vehicle should be placed on a lift and the exhaust system examined for leaks. The trunk and floorboards should be inspected for small holes. Exhaust fumes can be deadly.
Tires-Worn tires will be of little use in winter weather. Examine tires for remaining tread life, uneven wearing, and cupping; check the sidewalls for cuts and nicks. Check tire pressure once a month. Let the tires "cool down" before checking the pressure. Rotate as recommended. Don't forget your spare, and be sure the jack is in good condition.
Emergencies-Carry gloves, boots, blankets, flares, a small shovel, sand or kitty litter, tire chains, a flashlight, and a cell phone. Put a few "high-energy" snacks in your glove box.
www.WaltMassey.com
courtesy http://www.ase.com/
Friday, October 8, 2010
Buick: Life After Retirees
Its old stuffy image was built on big cars. The more adventurously styled Lacrosse, a new midsized sedan, is a big reason Buick sales are up 60 percent this year. Read more here:
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