Thursday, September 20, 2012

Walt Massey Automotive and Pee Wee Football!

Walt Massey Automotive Kicks off the Season with the George County Pee Wee Football League

Walt Massey Automotive sponsors George County Pee Wee Football League and helps raise thousands of dollars with a vehicle giveaway.

Walt Massey Automotive of Lucedale is partnering with George County Pee Wee Football League to provide the league’s players and coaches with equipment, a monetary donation, and a chance to raise up to $10,000.

In support of Lucedale’s youth, Walt Massey Automotive will provide George County Pee Wee Football League with football kits which include equipment bags, footballs, water bottle carriers, yard marker set, helmet-sticker decals, and t-shirts.

Offering additional support to the community, George County Pee Wee Football League will have the opportunity to raise as much as $10,000 through fundraising efforts where one lucky patron in the Nation will win a new 2013 Buick or GMC vehicle (MSRP not to exceed $30,000). Walt Massey Automotive and other GMC dealerships across the Nation are donating the vehicle to the participating leagues. One second prize winner will be selected from the LMA-area to win a Gas Grill. One-hundred percent of the proceeds will go directly to the participating leagues, and they can use the funds in any way they choose.  Some of the leagues have reported they plan to grant scholarships to families who cannot afford to enroll their children in the league, while others have said they will use the funds to improve fields and equipment.

“GMC and youth football, It’s a great combination,” says Tom Wilder of Walt Massey Automotive. “We are proud to be able to help the kids in our community by donating equipment and giving them the opportunity to raise much needed funds for their league. We are excited to be part of the effort this year, and anticipate a fun-filled season of George County Pee Wee Football League football.”

Thursday, March 15, 2012

Play Ball! Walt Massey Automotive Teams Up With Youth Baseball





Walt Massey Automotive Is Ready to Play Ball with George County Eastern Youth Baseball as Part of National Chevrolet Youth Baseball Program

Walt Massey Automotive to provide George County Eastern Youth Baseball with new equipment, monetary donation and instructional clinics

Lucedale, March 2, 2012- Walt Massey Automotive is partnering with the George County Eastern Youth Baseball in Lucedale. Walt Massey Automotive has joined forces with the national Chevrolet Youth Baseball program to provide new equipment, instructional clinics, a monetary donation and an opportunity to raise an additional $10,000 through a Chevrolet vehicle sweepstakes. The program kicks off March 1 and runs through July 15, 2012.

"Youth baseball provides positive and productive life lessons for young people across America, and the Chevrolet Youth Baseball program is an extension of Chevrolet's commitment to baseball, community and families. Walt Massey Automotive is bringing that same dedication to youth baseball,"said Tom Wilder, BDC Manager for Walt Massey Automotive.

"There is nothing more American than Chevrolet and baseball and Walt Massey Automotive wants to combine America's favorite brand and favorite pastime together for our families in Lucedale to enjoy," added Wilder.

The Chevrolet Youth Baseball program is beginning its seventh year, and has helped raise more than $13 million to aid local teams, affecting more than 2.7 million young people in communities where Chevrolet's customers live, work and play. This year, about 1,600 Chevrolet dealers are participating.

Walt Massey Automotive will present the George County Eastern Youth Baseball with 10 new equipment kits complete with equipment bags, baseball buckets, whiffle balls, hitting net, batting tees and Chevrolet Youth Baseball T-shirts. The sponsorship also includes youth clinics featuring former MLB/MiLB players and coaches and instructors from Ripken Baseball.

In addition, Walt Massey Automotive will present a check representing a one-time monetary donation to George County Eastern Youth Baseball. The team also will have an opportunity to raise additional funds through a Chevrolet Youth Baseball Fund-raiser. Sponsored leagues across the country will each receive 2,000 fund-raiser entry tickets to distribute for a suggested donation, and each league will keep 100 percent of the proceeds it raises. At the end of the fund-raiser, five winners - one from each region - will win the Chevrolet Equinox or Chevrolet Cruze vehicle of their choice. Each participating market will award a secondary prize of a television and Blu-Ray player.

In addition to its commitment to youth baseball, Chevrolet also is the Official Vehicle of Major League Baseball™.

"Chevrolet vehicles are designed and built for families, so we hope young people and their parents will consider a Chevrolet as an official vehicle of their household," said Wilder.

As part of Chevrolet's continued support of communities and youth baseball, Chevrolet is also bringing back Diamonds & Dreams for its third year.

Participants can enter to win a baseball field makeover for their community. Chevrolet will award 12 weekly field makeover prizes and the opportunity to win the Grand Prize of an all-new 2013 Chevrolet Malibu. The sweepstakes will begin in mid-April; visit chevybaseball.com for more information.

For more information about Chevrolet Youth Baseball, please visit www.youthsportswired.com.

About Walt Massey Automotive


Monday, September 26, 2011

Chevy Bang For Your Buck - Verified!


Chevy wins two Edmunds.com True Cost To Own Awards®

To choose the winners of its 2011 True Cost to Own® Awards2, the team at Edmunds.com gathered data on every 2011 vehicle on the market and estimated the five-year cost of owning each. After comparing every vehicle, Chevrolet came out on top twice: The 2011 Equinox and the 2011 Silverado 2500HD Regular Cab pickup.

“The 2011 Chevy Equinox is a stylish and comfortable entry in the highly competitive small-crossover segment,” Edmunds.com says. “RAV4 and CR-V shoppers should take notice.” They also note Equinox’s “premium look inside and out,” quiet cabin with tons of storage, and highly fuel-efficient four-cylinder engine.

For the Silverado, Edmunds.com says: “Notably improved with added capability, the 2011 Chevrolet Silverado 2500HD is an excellent choice for a heavy-duty truck.” Some of the highlighted features are “impressive hauling and towing capabilities; refined and quiet ride; solid build quality; responsive steering; comfortable seats.”

The True Cost to Own® takes multiple factors into account. The Total Cash Price includes MSRP, typically equipped options, and other standard charges, taxes and fees. Depreciation is the amount by which the value of a vehicle declines from its purchase price to the estimated resale value. Insurance and financing are based on a well-qualified purchaser.

Importantly, the calculation also includes fuel, based on revised EPA ratings, assuming 45% highway and 55% city driving, and maintenance and repairs. Maintenance is the estimated expense of both scheduled and unscheduled maintenance, including replacing tires and other parts.

See the Equinox and Silverado... CLICK

Tuesday, September 20, 2011

Move Over, Mom: Dad’s Becoming the Car Pool King


National survey finds majority of fathers active in driving kids to and fro

DETROIT – As children across America head back to school, a new survey commissioned by Chevrolet finds that many fathers in America are taking more of an active role in before-and after-school carpooling duties, with utility vehicles the preferred choice of dads over minivans.

An online survey conducted by Harris Interactive® showed that 80 percent of fathers in the United States with children age 17 or younger take an active role in daily family life, with more than 70 percent driving their kids to school, daycare or extracurricular activities.

But in the evolution of carpooling, the study also showed that both drivers and their vehicles have changed. While moms may prefer minivans for their sliding doors, more than half (58 percent) of the dads surveyed prefer to do their business, personal and leisure shuttling in a family hauler that doesn’t question their masculinity. In fact, survey results demonstrated that fathers gave their current family vehicle a 6.4 “cool” rating on a 10-point scale.

Utility vehicles – such as SUVs and crossovers – were the most-preferred vehicles among fathers for accomplishing all their work week, weekend and family activities. Less than one quarter surveyed indicated that they prefer a minivan for these tasks.

“According to recent Census data, there are 154,000 stay-at-home dads and more than 25 million dads who have kids under 17. The trend is shifting and men are becoming more involved with family-driving duties. We’re seeing the rise of the ‘Dadmobile,’” said James Bell, head of General Motors Consumer Affairs.

“The minivan has long been seen as the quintessential family car, but its heyday might be over with crossovers and SUVs like the Chevrolet Traverse, Tahoe or Equinox combining equal or better fuel economy, safety and convenience with a more rugged edge,” Bell said.

The study showed that fathers first and foremost want a safe, fuel-efficient vehicle. More than half of all dads chose safety as top vehicle feature, followed by fuel economy. Interesting to note that dads cited high fuel prices and traffic jams as the top two most stressful things about travel.

Vehicle versatility is also key as dads surveyed use their current vehicles for everything from holiday travel (94 percent) to work commutes (63 percent) to household do-it-yourself projects (54 percent). Accordingly, passenger capacity was important to nearly 40 percent of fathers, along with functionality, ample cargo space and comfort.

“The survey illustrates a growing trend that crossovers – like the Chevrolet Traverse – are more popular than minivans among dads in America,” said Mark Clawson, Traverse marketing manager. “The Traverse has gone a long way in redefining vehicular versatility and efficiency for the modern driver – even farther than the minivan did 30 years ago. The Traverse borrows the best across all segments, uniting the features the study showed as most important to fathers like me.”

The Traverse continues to be one of the more popular large crossovers thanks to its balance of efficiency, spaciousness and safety. It has the best fuel economy of any eight-passenger utility vehicle, due to its 3.6L V-6 engine with direct-injection technology and variable valve timing that delivers an EPA-estimated 24 mpg on the highway (FWD models).

The Traverse also offers the most storage capacity of any vehicle in its segment. Spaciousness comes from seating for up to eight with up to 116.4 cubic feet of maximum cargo space. It is also recognized as a safe vehicle, earning a 5-Star Overall Safety rating in the New Car Assessment Program run by the National Highway Traffic Safety Administration. Traverse is also an Insurance Institute for Highway Safety Top Safety Pick.

For 2012, Traverse is offered in LS, LT and LTZ models (with two LT trim levels: 1LT and 2LT), in both front-wheel-drive and all-wheel-drive configurations. The starting price is $30,240 including $810 destination but not including taxes and title.

Experience the Chevy Traverse here!

Friday, September 2, 2011

GM: Chevrolet Cruze Remains Best Selling Compact Car in U.S.


DETROIT – For the fourth month in a row, the Chevrolet Cruze is the best-selling compact car in the United States, recording a total of 21,807 sales in August. It is also the fifth-consecutive month of Cruze sales exceeding 20,000 units.

Calendar year to date, Chevrolet has sold a total of 169,427 Cruzes. Due to sustained customer demand, Chevrolet dealers have about a 30-day supply of Cruze sedans, roughly half the industry average.

“The Cruze has been a great success story for Chevrolet,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service. “In less than a year, the Cruze has become one of the most-popular cars on the market, and it is successfully bringing new customers to Chevrolet showrooms.”

The Cruze contributed to Chevrolet’s overall growth in August, when the brand sold a total of 152,779 vehicles, an increase of 16 percent over the same month a year ago. Much of that growth has been fueled by car sales, which increased 22 percent over last August.

The brand’s car sales are expected to continue gaining momentum, as the all-new Sonic subcompact and 2012 Chevrolet Volt electric car with extended range start arriving at dealerships this month.

The Cruze Eco manual delivers an EPA-estimated 42 miles per gallon highway, making it the most fuel-efficient, gasoline-powered car in the United States, excluding hybrids and diesels. To achieve its segment-leading fuel economy, Cruze’s engineers focused on aerodynamic performance, reducing weight and powertrain enhancements

For example, the Cruze Eco was the first in the compact-car segment to offer an active air shutter that closes at higher speeds to reduce aerodynamic drag and opens at lower speeds to optimize engine-cooling airflow. Engineers also made more than 42 changes to reduce weight on the Cruze Eco, such as light-weight 17-inch wheels and tires save 21.2 pounds (9.6 kg) per vehicle.

The Cruze Eco features a standard Ecotec 1.4L turbocharged engine that delivers the fuel efficiency of a smaller engine, as well as the power of a larger engine when needed. The Ecotec 1.4L turbo delivers 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) between 1,850 rpm and 4,900 rpm.

SEE THE ALL NEW CHEVY CRUZE HERE!

Wednesday, August 17, 2011

Happy Birthday Chevrolet

Happy 100th Birthday, Chevy Family!

The brand was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand.

From the very start, Chevrolet brought technology and features typically reserved for more expensive cars to its lineup of affordable cars and trucks. The first Chevrolet — the Series C Classic Six — offered an electric starter and electric headlamps at a time when both were rarities among even luxury cars. In the decades that followed, innovations such as safety glass, fuel injection, anti-lock brakes and electronic stability control systems were used on Chevrolet models at the same time as more expensive vehicles. As one of the largest-selling brands in the industry, Chevrolet’s early adoption of landmark technologies fundamentally changed the way they were applied to new vehicles.

Read more here.

www.WaltMassey.com

Monday, May 9, 2011

GM Mark of Excellence Program Winner!


An open letter congratulating Walt Massey Automotive for our achievement in the GM Mark of Excellence program. Our team won for all three divisions: Chevrolet, GMC and Buick. Thanks to our entire staff for their efforts!

March 31, 2011

James Massey
WALT MASSEY AUTOMOTIVE INC
11241 OLD 63 SOUTH
LUCEDALE, MS 39452

Dear James,
I wanted to recognize and thank you for your performance in the 2010 Mark of
Excellence program. You placed among some of the highest performing Dealers in the
country last year. This means you met or exceeded your 2010 Divisional sales, CSI, RSI
and EBE objectives. And in a down market, that was quite an accomplishment.
As you know, I have a term for this kind of performance. I call it "Doing the Basics
Brilliantly". And if we can get this kind of dedication and excellence across our entire
Dealer network, I'm confident we will return to sales leadership and our role as America's
Brand, But it will require Dealers such as you to help lead the effort.
To showcase your accomplishment, you will receive the distinctive Dealer Recognition
Reward Plaque and a personalized set of 500 GM Mark of Excellence business cards.
In a highly competitive marketplace, your professionalism and excellence are truly
valued. Thanks again for all you do for Chevrolet. And I wish you continued success in
2011.
Congratulations!

Sincerely,
Alan Batey
Vice President
Chevrolet Sales and Service

www.waltmassey.com