Detroit – Buick was recognized as the top-rated popular brand in AutoPacific’s 2010 Vehicle Satisfaction Awards announced Thursday. The Vehicle Satisfaction Awards are unique because they are based on owner’s overall satisfaction with their vehicle.
"We are excited to be named the top popular brand in AutoPacific’s 2010 Vehicle Satisfaction Awards,” said Roger McCormack, director of marketing for Buick. “This recognition is important to us because it is based on our owner’s satisfaction with their vehicles, and this award is proof that our efforts to continuously improve our vehicles are paying off.”
The LaCrosse was the second-highest ranked vehicle by owners in the premium mid-size car segment, and the Enclave and Lucerne ranked in the top five vehicles in the luxury crossover SUV and large car segments.
The 2010 Vehicle Satisfactions Awards are determined by more than 42,000 surveys that are completed by owners of new cars and light trucks in the United States in the first quarter of 2010. As an industry benchmark, the study measures overall satisfaction an owner has with their vehicle. AutoPacific is a Southern California-based market research firm.
Buick is currently in the midst of a modern brand transformation that is defined by Buick’s brand characteristics including sculpted designs, luxurious interiors, quality, premium technology and refined performance. The LaCrosse is continuing the momentum started by the Enclave and the Regal sports sedan is poised to extend the Buick line-up. Buick has experienced seven consecutive months of year-over-year sales increases.
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