Buick Regal Named NADAguides’ 2011 Car of the Year

Recognized for Performance, Styling, Fuel Efficiency, Price Point and Cost of Ownership

LOS ANGELES – The 2011 Buick Regal won the Car of the Year Award from NADAguides, a leading provider of vehicle pricing and information, at the Los Angeles International Auto Show on Wednesday.

The Buick Regal beat 10 other contenders based upon a combination of factors, including performance, styling, design, fuel economy, safety features, cost of ownership and price point.

“The Buick Regal has had a revolutionizing effect on Buick,” said Troy Snyder, director of product development for NADAguides. “The brand is definitely on the right road and it’s clear that the Regal is just the beginning of Buick great vehicles to come.”

In September, when NADAguides honored Regal with its Car of the Month Award, the publication praised the sedan’s fuel-efficient 182 HP direct-injection 2.4-liter Ecotec four-cylinder engine and Four-Link Independent Rear Suspension for providing a smooth ride “fit for a king.”

NADAguides also noted Regal’s use of Bluetooth® connectivity, OnStar, USB port for MP3 devices, and voice-activated navigation as clear indications that “Buick knows all about modern advanced technology.”

"The NADAguides Car of the Year award confirms the growing momentum building around Buick," said John Schwegman, U.S. vice president of Buick & GMC Marketing. "The Regal delivers a dynamic driving experience that competes with the best import sport sedans in the mid-size sport car segment. Moreover, this smart, sleek, top-safety-rated car is helping to attract new customers to the Buick brand.”

Based in part on customer demand for the new Regal, Buick’s retail sales have grown 50 percent in 2010 as of October, with 39 percent of Regal customers coming out of a non-General Motors’ make.

Regal also is a semifinalist for the 2011 North American Car of the Year awards, as voted by a jury of 50 automotive journalists from the United States and Canada. The sporty sedan has award-winning DNA, being based on the Opel Insignia – recipient of 31 prestigious awards, including the 2009 European Car of the Year.

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Buick Named Top Popular Brand in AutoPacific’s 2010 Vehicle Satisfaction Awards

Detroit – Buick was recognized as the top-rated popular brand in AutoPacific’s 2010 Vehicle Satisfaction Awards announced Thursday. The Vehicle Satisfaction Awards are unique because they are based on owner’s overall satisfaction with their vehicle.

"We are excited to be named the top popular brand in AutoPacific’s 2010 Vehicle Satisfaction Awards,” said Roger McCormack, director of marketing for Buick. “This recognition is important to us because it is based on our owner’s satisfaction with their vehicles, and this award is proof that our efforts to continuously improve our vehicles are paying off.”

The LaCrosse was the second-highest ranked vehicle by owners in the premium mid-size car segment, and the Enclave and Lucerne ranked in the top five vehicles in the luxury crossover SUV and large car segments.

The 2010 Vehicle Satisfactions Awards are determined by more than 42,000 surveys that are completed by owners of new cars and light trucks in the United States in the first quarter of 2010. As an industry benchmark, the study measures overall satisfaction an owner has with their vehicle. AutoPacific is a Southern California-based market research firm.

Buick is currently in the midst of a modern brand transformation that is defined by Buick’s brand characteristics including sculpted designs, luxurious interiors, quality, premium technology and refined performance. The LaCrosse is continuing the momentum started by the Enclave and the Regal sports sedan is poised to extend the Buick line-up. Buick has experienced seven consecutive months of year-over-year sales increases.

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