Chevy Bang For Your Buck - Verified!

Chevy wins two Edmunds.com True Cost To Own Awards^®

To choose the winners of its 2011 True Cost to Own^® Awards², the team at Edmunds.com gathered data on every 2011 vehicle on the market and estimated the five-year cost of owning each. After comparing every vehicle, Chevrolet came out on top twice: The 2011 Equinox and the 2011 Silverado 2500HD Regular Cab pickup.

“The 2011 Chevy Equinox is a stylish and comfortable entry in the highly competitive small-crossover segment,” Edmunds.com says. “RAV4 and CR-V shoppers should take notice.” They also note Equinox’s “premium look inside and out,” quiet cabin with tons of storage, and highly fuel-efficient four-cylinder engine.

For the Silverado, Edmunds.com says: “Notably improved with added capability, the 2011 Chevrolet Silverado 2500HD is an excellent choice for a heavy-duty truck.” Some of the highlighted features are “impressive hauling and towing capabilities; refined and quiet ride; solid build quality; responsive steering; comfortable seats.”

The True Cost to Own^® takes multiple factors into account. The Total Cash Price includes MSRP, typically equipped options, and other standard charges, taxes and fees. Depreciation is the amount by which the value of a vehicle declines from its purchase price to the estimated resale value. Insurance and financing are based on a well-qualified purchaser.

Importantly, the calculation also includes fuel, based on revised EPA ratings, assuming 45% highway and 55% city driving, and maintenance and repairs. Maintenance is the estimated expense of both scheduled and unscheduled maintenance, including replacing tires and other parts.

See the Equinox and Silverado... CLICK

GM: Chevrolet Cruze Remains Best Selling Compact Car in U.S.

DETROIT – For the fourth month in a row, the Chevrolet Cruze is the best-selling compact car in the United States, recording a total of 21,807 sales in August. It is also the fifth-consecutive month of Cruze sales exceeding 20,000 units.

Calendar year to date, Chevrolet has sold a total of 169,427 Cruzes. Due to sustained customer demand, Chevrolet dealers have about a 30-day supply of Cruze sedans, roughly half the industry average.

“The Cruze has been a great success story for Chevrolet,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service. “In less than a year, the Cruze has become one of the most-popular cars on the market, and it is successfully bringing new customers to Chevrolet showrooms.”

The Cruze contributed to Chevrolet’s overall growth in August, when the brand sold a total of 152,779 vehicles, an increase of 16 percent over the same month a year ago. Much of that growth has been fueled by car sales, which increased 22 percent over last August.

The brand’s car sales are expected to continue gaining momentum, as the all-new Sonic subcompact and 2012 Chevrolet Volt electric car with extended range start arriving at dealerships this month.

The Cruze Eco manual delivers an EPA-estimated 42 miles per gallon highway, making it the most fuel-efficient, gasoline-powered car in the United States, excluding hybrids and diesels. To achieve its segment-leading fuel economy, Cruze’s engineers focused on aerodynamic performance, reducing weight and powertrain enhancements

For example, the Cruze Eco was the first in the compact-car segment to offer an active air shutter that closes at higher speeds to reduce aerodynamic drag and opens at lower speeds to optimize engine-cooling airflow. Engineers also made more than 42 changes to reduce weight on the Cruze Eco, such as light-weight 17-inch wheels and tires save 21.2 pounds (9.6 kg) per vehicle.

The Cruze Eco features a standard Ecotec 1.4L turbocharged engine that delivers the fuel efficiency of a smaller engine, as well as the power of a larger engine when needed. The Ecotec 1.4L turbo delivers 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) between 1,850 rpm and 4,900 rpm.

SEE THE ALL NEW CHEVY CRUZE HERE!

Happy Birthday Chevrolet

Happy 100th Birthday, Chevy Family!

The brand was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand.

From the very start, Chevrolet brought technology and features typically reserved for more expensive cars to its lineup of affordable cars and trucks. The first Chevrolet — the Series C Classic Six — offered an electric starter and electric headlamps at a time when both were rarities among even luxury cars. In the decades that followed, innovations such as safety glass, fuel injection, anti-lock brakes and electronic stability control systems were used on Chevrolet models at the same time as more expensive vehicles. As one of the largest-selling brands in the industry, Chevrolet’s early adoption of landmark technologies fundamentally changed the way they were applied to new vehicles.

Read more here.

www.WaltMassey.com

GM Mark of Excellence Program Winner!

An open letter congratulating Walt Massey Automotive for our achievement in the GM Mark of Excellence program. Our team won for all three divisions: Chevrolet, GMC and Buick. Thanks to our entire staff for their efforts!

March 31, 2011

James Massey
WALT MASSEY AUTOMOTIVE INC
11241 OLD 63 SOUTH
LUCEDALE, MS 39452

Dear James,
I wanted to recognize and thank you for your performance in the 2010 Mark of
Excellence program. You placed among some of the highest performing Dealers in the
country last year. This means you met or exceeded your 2010 Divisional sales, CSI, RSI
and EBE objectives. And in a down market, that was quite an accomplishment.
As you know, I have a term for this kind of performance. I call it "Doing the Basics
Brilliantly". And if we can get this kind of dedication and excellence across our entire
Dealer network, I'm confident we will return to sales leadership and our role as America's
Brand, But it will require Dealers such as you to help lead the effort.
To showcase your accomplishment, you will receive the distinctive Dealer Recognition
Reward Plaque and a personalized set of 500 GM Mark of Excellence business cards.
In a highly competitive marketplace, your professionalism and excellence are truly
valued. Thanks again for all you do for Chevrolet. And I wish you continued success in
2011.
Congratulations!

Sincerely,
Alan Batey
Vice President
Chevrolet Sales and Service

www.waltmassey.com

Protect Your Auto Investment

Modern vehicles are wonders of engineering. In the past ten years, maintenance intervals for things like spark plugs, emission and cooling systems have been stretched out to 100,000 miles. But the need for periodic maintenance hasn't changed. In fact, given the longer life expectancy of the typical vehicle today, the need for periodic maintenance has never been greater if you expect to get the most from what has become the second biggest investment most individuals will ever make.

To protect your automotive investment, and to get the maximum reliability and safety from the vehicle you depend upon daily, you need to establish and follow a maintenance plan. The best place to start a maintenance program is by reading your owner's manual. In it you will find the manufacturer's recommended maintenance schedule. This is based on "normal" driving, but very few of us drive "normally." The roads are typically dusty and strewn with potholes and speed bumps. The manufacturer's recommended maintenance schedule is the starting point for your vehicle maintenance plan, not the end of it. Here are some general recommendations, which apply to all types of cars and trucks.

Lube It For Life
The engine is the heart of your vehicle and probably the most costly to repair when something goes wrong. Modern electronic controls have eliminated a lot of adjustments, and what we used to call a tune-up has evolved into something akin to a complete physical, where most of the work involved is designed to verify proper operation of computer control systems. While it's true that new cars and trucks run cleaner than ever before, the engine and all its related control systems must be kept operating exactly as designed to prevent increased engine emissions and a host of driveability problems. The one thing you can do that will add many miles to your engine is regular oil and filter changes. Most auto manufacturers recommend oil and filter changes every 7,500 miles or six months, under "normal" conditions, but many believe a better interval is 3,000 miles or three months. By changing the oil regularly, the inside of your engine will stay clean and you'll avoid damaging sludge build up.

Keeping Your Cool
Today's cars also run hotter than they used to. With the trend to downsize vehicle components to save space and weight, cooling system components are being asked to do more than their older counterparts. The best thing you can do to maintain the cooling system at peak efficiency during the life of your car is to replace the coolant according to the manufacturer's recommendations. Although some of the newer coolants last longer, anti-freeze does wear out. By replacing the coolant periodically, you insure that the corrosion inhibitors are fresh and are helping to eliminate the scale and corrosion that builds up inside the cooling system.

Fluid Facts
Probably the most ignored fluid in the car, and the most important, is the brake fluid. Brake fluid is not a petroleum-based product, so it does absorb moisture from the air, which diminishes its effectiveness and lowers braking performance. Sludge will also build up over a period of time and may block the valves inside anti-lock brake (ABS) units and result in costly repairs or replacement. In addition, this sludge may cause calipers and wheel cylinders to leak, also resulting in repairs or replacement. So the best thing to do is to have the brake fluid flushed and refilled periodically, although manufacturer recommendations vary as to how often. A good rule of thumb is to have the brake fluid changed and the system flushed every 36 months or 75,000 miles. The transmission fluid also needs to be changed on a regular basis to help keep the transmission in tip-top shape. Here again, some manufacturers have increased maintenance intervals to 100,000 miles for transmission fluid changes, but they still need periodic maintenance. Most transmission failures can be directly traced to lack of maintenance. When planning your maintenance schedule, consider that even one transmission replacement will probably greatly exceed the cost of all the fluid and filter changes for the entire life of the car. Power steering is another fluid that is often ignored. It is recommended that it be flushed and refilled at least as often as you replace the brake fluid.

Replacing the differential fluid is something that is most often overlooked. A regular fluid change will help the differential last the life of the vehicle. If your vehicle is four- or all-wheeldrive, change the transfer case fluid as well.

Get Out The Grit
Filters are an important part of regular maintenance. Air and fuel filters keep dirt and abrasive grit out of the engine. Problems arise when these filters get dirty and start to clog up. Many driveability problems, such as hesitation and rough idle, can stem from dirty air and fuel filters. For maximum effectiveness, they should be replaced about every 15,000 miles, but driving in dusty conditions can require more frequent air filter changes. A filter that is very rarely replaced, but should be, is the carbon canister filter. It is an important part of the emission control system and filters the incoming air that this system uses. The canister is such an integral part of today's engine management system that a clogged canister filter can also result in driveability or emissions problems.

Some cars still have a positive crankcase ventilation (PCV) filter, also called a breather element. This filters the air for the PCV system to ensure clean air enters the engine crankcase. Most cars today draw air for the PCV system from the air cleaner housing so this filter is not needed, but if your engine has one, replace it at 15,000 mile intervals as well. Speaking of the PCV system, the PCV valve (if equipped) should be replaced on a regular basis, too. When you put the new PCV filter in, replace the PCV valve as well. Many cars now use a metered orifice instead of a PCV valve and this should be checked periodically for free flow.

Today's Tune-Up
Ignition systems have become much more reliable over the years. Many engines don't even have distributors anymore. They use a DIS or Direct Ignition System. These systems can either mount one ignition coil on each spark plug, or share one coil for two plugs, thus eliminating the need of a distributor. On engines that still use a distributor, it is a good idea to replace the distributor cap, distributor rotor and ignition wires according to the manufacturer's recommendations. The spark plugs need to be replaced on a regular basis as well. Even though some manufacturers have extended those intervals to 100,000 miles, this doesn't apply to all engines. The best plug to use is the one the manufacturer recommends. This information can usually be found on an engine decal located under the hood.

Belt Basics
Perhaps the most critical engine component these days is the timing belt. Not all engines use a timing belt, but on those that do, it's critical that it be replaced before it breaks. At some point the belt breaks and, if your car has an interference engine where the valves and pistons occupy the same place in the combustion chamber at different times, serious engine damage can occur. If your car has a non-interference engine, the worst that will happen is you get stranded somewhere. Most manufacturers suggest replacing the timing belt every 60,000 miles. Other engine drive belts should be checked on a regular basis (about as often as you change oil). In general, you should be on the lookout for excessively cracked, glazed or frayed belts. Many accessories including the alternator, power steering pump and coolant pump are operated by drive belts. If these belts break or slip, the components they drive will fail to work, and that can leave you stranded. One more thing to check while you're looking at the belts is the battery. Virtually all batteries are maintenance-free these days, except for a periodic terminal cleaning and inspection for cracks or leaks. Also, make sure the battery is mounted securely.

Tire Tips
Tires are one of the most important maintenance items under your car. The best way to get the most out of your tires is by having them rotated and balanced on a regular basis, about every 7,500 miles. This will ensure that they wear evenly and last as long as possible. Balancing is important to eliminate vibration at road speeds and because a properly balanced tire reduces the stress and strain on shocks, struts, and steering parts. Keeping the tire pressures set to specification will also go a long way in extending tire life and fuel economy.

Last Word
Finally, you should get in the habit of replacing your wiper blades once a year. Wiper refills are the most inexpensive safety feature on your vehicle. And if you doubt having good wipers is a safety feature, try driving with bad ones in a downpour at night. If you live in an area that suffers cold and snowy winters, you may want to change to winter blades in the fall and go back to regular blades in the spring. Following a maintenance program is the best insurance you have against unexpected breakdowns. It can also pay dividends by allowing you to get the most out of your transportation investment. With a little forethought and TLC, that family chariot can reliably deliver a couple of hundred thousand miles of service.

Customers and Car Care

Survey Says...
Unlucky Seven

Services Most Neglected by Customers

Oil, Filter, Lube	35%
Transmission	19%
Tires	14%
Cooling System	13%
Brakes	10%
Belts	5%
Tune-Up	4%

For more information on how you can protect your new vehicle: www.WaltMassey.com
courtesy www.ase.com

Walt Massey Automotive Steps up to the Plate for George County Eastern Youth Baseball

Walt Massey Automotive to provide George County Eastern Youth Baseball with new equipment, monetary donation, instructional clinics; Additional funds via Chevy Vehicle Giveaway

Walt Massey Automotive is supporting the Lucedale community through a partnership with George County Eastern Youth Baseball . The dealership will provide baseball equipment, instructional clinics, a monetary donation, and an opportunity to raise an additional $10,000 in funds through a Chevy vehicle giveaway-fundraiser. The effort by Walt Massey Automotive is part of the Chevy Youth Baseball initiative being rolled out across the nation from March through July 2011.

“Baseball is a great American past-time and Chevrolet is proud to have a longstanding history with this tradition on a national level. Walt Massey Automotive is bringing that level of commitment for youth baseball to the Lucedale community, where our customers and their families live,” said Walt Massey , owner of Walt Massey Automotive . “Our youth baseball program in Lucedale is truly cherished and we are happy and excited to support the kids in a significant way.”

Walt Massey Automotive will present the George County Eastern Youth Baseball with equipment kits complete with equipment bags, baseball buckets, dugout managers, and Chevy Youth Baseball t-shirts. The sponsorship includes clinics with experienced instructors from former MLB/MiLB players and coaches or the Ripken Baseball professional staff.

In addition, a one-time monetary donation check will be presented by Walt Massey Automotive to George County Eastern Youth Baseball . The team also will have an opportunity to raise additional funds for their use as part of a Chevy Youth Baseball Fundraiser. Sponsored leagues across the country will each receive 2,000 fundraiser entry tickets to distribute for a suggested donation, and the league will keep 100 percent of proceeds raised. At the end of the fundraiser, there will be five winners of a Chevy Equinox or Chevy Cruze vehicle of choice (up to $30,000 in value), and in each participating market there will be a secondary prize of a home entertainment center valued at $1,000.

Chevrolet is recognized on the national level as the “Official Vehicle of Major League Baseball.” “Chevrolet vehicles are made for families and we hope the kids or their parents will consider a Chevrolet as an official vehicle of their household,” said Massey .

Chevrolet has expanded its support of MLB to the youth baseball players in communities across the country through the Chevy Youth Baseball program. The Chevy Youth Baseball program began in Atlanta in 2006. In 2010, more than 980 Chevrolet dealers participated in Chevy Youth Baseball and helped raise more than $3 million for youth baseball programs across the USA. Now going into its sixth year, more than $10 million has been contributed to youth baseball in the communities where Chevrolet’s customers live, work, and play. Currently, 1,423 Chevrolet dealers are participating in this national program.



For more information about Chevy Youth Baseball, please visit www.youthsportswired.com .

www.WaltMassey.com

Red Cross "Beads For Blood" Drive

We had a good turnout for the Walt Massey Automotive/American Red Cross "Beads For Blood" Mardi Gras Blood Drive Wednesday, March 2nd in Lucedale. Giveaways, prizes, refreshments, Mardi Gras Beads and Moonpies awaited donors after they helped with this effort. As always, we appreciate everyone who helped with this event, including all the Red Cross volunteers who give their time. We look forward to another event in the future and be sure to like us on Facebook to keep up with Walt Massey Automotive.

2011 Chevrolet Camaro Convertible Begins Regular Production at Oshawa Assembly Plant

Rick Hendrick and Dale Earnhardt Jr. celebrate Camaro milestone at Oshawa

• Hendrick purchased first Camaro Convertible available for public sale
  

Oshawa, Ontario– Rick Hendrick and Dale Earnhardt Jr. today visited Oshawa Assembly Plant to mark the start of regular production for the 2011 Chevrolet Camaro Convertible, which will arrive at U.S. dealerships beginning in February.

Hendrick, a Camaro enthusiast who purchased the first 2010 Camaro coupe offered for sale, has now also purchased the first Camaro Convertible available to the public. In both cases, Rick Hendrick acquired the purchase rights through Barrett-Jackson auctions, with all proceeds benefitting charitable causes.

“I grew up loving the Chevrolet brand, and I’ve never raced anything else,” Hendrick said. “As a Chevy enthusiast, it’s been exciting to see the Camaro return as such a world-class, high-performance car. The folks in Oshawa make some of the best products on the road, so the opportunity to meet them and thank them for what they do is a real privilege.”

Dale Earnhardt Jr., a driver for Hendrick Motorsports in the NASCAR Sprint Cup Series, was also present at the celebration and added, “Chevrolet has been a great partner on and off the track, and I’m very happy to be here on this special day. While I still enjoy my 1972 Camaro, I can’t wait to take home one of these awesome new convertibles.”

The 2011 Chevrolet Camaro Convertible starts at $30,000, including destination, equipped with a 3.6L V-6 delivering 312 horsepower and 278 lb-ft of torque. The Camaro Convertible SS starts at $37,500, including destination, equipped with a 6.2L V-8 delivering 426 horsepower and 420 lb.-ft. of torque.

www.WaltMassey.com

College Football Frenzy!

Walt Massey Automotive and FOX10 TV's College Football Frenzy contest was a great success. Here the Massey staff presents contest winner Billy Sprinkle, Jr. with his new 55" HDTV and Walt Massey Automotive gift certificate. Thanks to everyone who participated in the contest and we look forward to next year already. Shown with Mr. Sprinkle are Massey staff members Tom Wilder, Brandon Walker, Kim Loftin and Danny Moorman.

Buick Regal Named NADAguides’ 2011 Car of the Year

Recognized for Performance, Styling, Fuel Efficiency, Price Point and Cost of Ownership

LOS ANGELES – The 2011 Buick Regal won the Car of the Year Award from NADAguides, a leading provider of vehicle pricing and information, at the Los Angeles International Auto Show on Wednesday.

The Buick Regal beat 10 other contenders based upon a combination of factors, including performance, styling, design, fuel economy, safety features, cost of ownership and price point.

“The Buick Regal has had a revolutionizing effect on Buick,” said Troy Snyder, director of product development for NADAguides. “The brand is definitely on the right road and it’s clear that the Regal is just the beginning of Buick great vehicles to come.”

In September, when NADAguides honored Regal with its Car of the Month Award, the publication praised the sedan’s fuel-efficient 182 HP direct-injection 2.4-liter Ecotec four-cylinder engine and Four-Link Independent Rear Suspension for providing a smooth ride “fit for a king.”

NADAguides also noted Regal’s use of Bluetooth® connectivity, OnStar, USB port for MP3 devices, and voice-activated navigation as clear indications that “Buick knows all about modern advanced technology.”

"The NADAguides Car of the Year award confirms the growing momentum building around Buick," said John Schwegman, U.S. vice president of Buick & GMC Marketing. "The Regal delivers a dynamic driving experience that competes with the best import sport sedans in the mid-size sport car segment. Moreover, this smart, sleek, top-safety-rated car is helping to attract new customers to the Buick brand.”

Based in part on customer demand for the new Regal, Buick’s retail sales have grown 50 percent in 2010 as of October, with 39 percent of Regal customers coming out of a non-General Motors’ make.

Regal also is a semifinalist for the 2011 North American Car of the Year awards, as voted by a jury of 50 automotive journalists from the United States and Canada. The sporty sedan has award-winning DNA, being based on the Opel Insignia – recipient of 31 prestigious awards, including the 2009 European Car of the Year.

www.WaltMassey.com

"Packing The Pickup With Presents" - Making A Great Christmas!

Walt Massey Automotive is happy to help with providing less fortunate children with Christmas gifts this year with "Packing the Pickup With Presents". Through December 15, Walt Massey dealerships will be accepting new toys to go toward the Great Toy Drive and the Salvation Army. Drop off your toys at Walt Massey Automotive on Old 63 South in Lucedale, 601-947-3001 (across from WalMart) and Walt Massey of Citronelle, 251-866-5100 (Hwy. 45). Thanks to everyone for helping and Happy Holidays!

www.WaltMassey.com

Great Drive!

Walt Massey Automotive enjoyed being a partner in the University of South Alabama Golf Tournament on Monday, November 8, 2010 at Heron Lakes Country Club in Mobile, Alabama. Nearly 75 participants enjoyed a great day for golf as the weather was absolutely perfect. Walt Massey Automotive sponsored the putting contest and we appreciate everyone who registered. Congratulations to Bob Reach for his winning putt and scoring a new golf bag for his effort. Thanks again to all participants and everyone who helped in organizing this great tournament.

www.WaltMassey.com

More Good News For The Buick Regal

MUS News and World Report - Regal ties for #1 ranking with BMW 3-Series Good news. In its ranking of Midsize luxury sedans US News and World Report ranks Regal as tied for #1 with the BMW 3-Series!

Buick Regal - What the Auto Press Says


The 2011 Buick Regal ranks 1 out of 19 Upscale Midsize Cars. This ranking is based on our analysis of 27 published reviews and test drives of the Buick Regal, and our analysis of reliability and safety data.

The 2011 Buick Regal offers midsize sedan buyers a sporty option that can compete with some upscale models.

Buick has been undergoing a renaissance lately, with the redesigned LaCrosse bowing to almost-unequivocal reviewer praise last year. Now, the 2011 Buick Regal is hitting the market, and while it competes for near-luxury buyers with the LaCrosse, reviewers say it's aiming for a very different segment of that market: drivers who like a little sport in their sedans.

While the LaCrosse appeals to buyers who want a quiet touring car, Autoblog says, "For the first time in its history, the Regal is truly worthy of being called a sports sedan." Not only that, Autoblog, like other reviewers, argues that the Regal can compete with upscale midsize sport sedans like the Acura TSX and Audi A4.

While most critics assert that the Regal lives up to its sporting pretensions, others question if the Buick brand, which is historically known for sedans that handle like yachts and are popular with the early-bird special crowd, is strong enough to pull buyers over from imports. Still, reviewers say that even though the Buick brand may not be strong enough to pull buyers in, overlooking the Regal would be a mistake.

Among midsize cars, the Regal shines with performance that balances fuel economy and power, handling and ride comfort. Reviewers are impressed with the handsome exterior and comfortable interior. All in all, if you're shopping midsize sedans, reviewers say that the Regal should be on your short list.

If you're shopping for premium feel, reviewers almost dare you to put the Regal against cars like the Acura TSX, Lexus ES and Audi A4. All three are more expensive and have more cachet than the Regal -- however, many reviewers say the Regal can take them all on. That means that if you’re willing to sacrifice brand recognition you can get a better car at a lower price by opting for the Regal.

Details: Buick Regal

The Buick Regal is an all-new model for 2011. For its initial rollout, the Regal is available only in its top-of-the-line CXL trim; next year the base CX and middle CXS trims will be available. The Regal enters the market with a 2.4 liter four-cylinder engine, but a 2.0 liter turbocharged four-cylinder will be available in late summer 2010. A performance tuned GS model will be available next year. The Regal is based on the Opel Insignia (which is available only in Europe) and shares some components with the well-liked Buick LaCrosse. However, the Regal is smaller and sportier than the LaCrosse.



"What it is, it turns out, is a very well tuned, near-luxury sport sedan

that, in terms of sheer driving pleasure, surpasses anything else in its

class made in Detroit these days, not to mention imports like the Acura

TSX and the Lexus ES350."--Automobile Magazine

"Put another way: If you like your old Buick, this ain't it. But if you

like the kind of work Acura has done with the TSX, the all-new Regal

will be a pleasant surprise."--AutoWeek

"Like the Buick LaCrosse, the Regal is far removed from the floaty-boat

reputation that has cursed the brand, along with an aging demographic

that Buick is desperate to change. The Regal now looks and performs in a

class-competitive manner. "--Car and Driver

"The $26,995 Regal CSX is sleek, stylish and comprehensively equipped,

with suavely European road manners. The $29,495 Regal Turbo is a

wonderfully subversive sport sedan whose punchy, 220-hp blown Ecotec

four and supple, yet buttoned-down, chassis puts Acura's homely TSX on

notice, and seriously makes you wonder whether an Audi A4 is really

worth the money."--Motor Trend

"Buick hopes customers looking at an Acura TSX, Lexus IS or an Infiniti

G37 will consider the Regal. I think that's optimistic but not out of

the question, though it will take a while."--Chicago Tribune

"The Regal is a good-looking, excellent-handling midsize sedan that

packs a lot of content for its price, with just a few drawbacks."--

Cars.com

"So let's see what we have here; A gorgeous, fun-to-drive, quick,

comfortable, well-equipped American sedan built with the quality of its

German competitors... and it's a Buick. Who knew?"--Jalopnik

"On paper, the Regal Turbo’s just-under $30k price point puts it in

competition with the base, four-cylinder TSX while offering power closer

to the $35k TSX V6. "--The Truth About Cars


Regal Performance - 9.0 (Excellent)


Car reviewers are impressed with how the 2011 Buick Regal performance.

"General Motors engineers put their sport sedan right in the sweet spot,"

says AutoWeek "With plenty of nimble handling and good turbo power (220 hp,

258 lb-ft, 7.5-second 0-60 mph), combined with a reasonably quiet and relatively smooth ride." Read More

Regal Exterior - 9.2 (Excellent)

Most reviewers think that the Buick Regal is a stylish sedan that easily keeps pace with the competition in the looks department. Motor Trend calls the Regal "a terrific-looking car: modern, characterful, sporty, with great stance and artfully sculpted sheet metal." Read More

Regal Interior - 9.0 (Excellent)

Reviewers don't have trouble finding nice things to say about the 2011 Buick Regal's interior. Autoblog says, "Like its exterior, the Regal's cabin is also engaging." That engaging cabin features comfortable seats, high-quality materials, zen-like quietness and a long list of available features. Read More

Regal Safety - 10.0 (Excellent)

Though the federal government hasn’t crash-tested the 2011 Buick Regal yet, the Insurance Institute for Highway Safety named it a “Top Safety Pick.”

The 2011 Buick Regal is covered by a four-year/50,000-mile basic warranty and a five-year/100,000 powertrain warranty.

www.waltmassey.com

'Chevy Runs Deep' in the 2010 MLB World Series

New marketing campaign tells the story of an all-American brand

2010-10-27

DETROIT -- Chevrolet is launching new advertising tonight during the first game of the 2010 Major League Baseball World Series. The campaign is inspired by a new brand theme, “Chevy Runs Deep,” and features important new Chevrolet products such as the Cruze compact car and the Volt electric vehicle with extended-range capability.

“The World Series is a defining piece of American culture,” said Joel Ewanick, vice president, U.S. Marketing. “It has a story, a soul and a connection to every generation – just like Chevrolet. You can’t get a better fit than Chevy and baseball. It’s the perfect opportunity to talk about Chevy’s commitment to America and showcase our newest cars, trucks and crossovers.”

Created by Goodby, Silverstein and Partners, the new campaign features a :60 Chevrolet brand “anthem” spot that spans 100 years of Chevrolet history, including a peek into the brand’s future; three :30 spots that illuminate Chevy’s connection to defining moments in American life; a :30 spot related to the brand’s long-time relationship with baseball, and a :30 spot starring the Volt.

Television and movie star Tim Allen will be “the voice of Chevrolet” in the new ads, a role he debuted in the first Cruze ads which began airing in September.

In addition to television, “Chevy Runs Deep” will have a presence in digital, print, out-of-home and social media during the World Series.

“As we prepare for Chevrolet’s centennial in 2011, we’re beginning a new chapter in Chevy history,” Ewanick said. “This is a brand that has touched all Americans. We’re proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark. We believe this campaign provides a great platform to tell that story.”

“We are incredibly excited to be part of this effort,” said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners. “Chevy has always had a unique connection with our country. Today, Chevy delivers more relevant products and innovation to more people than any other car company.”

www.WaltMassey.com

courtesy GM/Chevrolet News